The Tug-of-War For CNN Highlights How Broken American Media Has Become.

Late Thursday, amid swirling speculation regarding the Brown University gunman, CNN’s Kaitlan Collins took to social media, pointing out the conflicting information and guiding the public to her network’s 9pm newscast.

Although it is by no means a perfect news source, her statement resonated for numerous observers. It remains one of the outlets where there exists reality-based and mostly reliable reporting – especially during breaking news situations such as the one unfolding close to a New Hampshire storage facility.

An Uncertain Position Amid a Business Battle

Yet the news network, now 45 years old, finds itself in a uncertain state as two massive media empires battle over ownership of its corporate owner, Warner Bros Discovery.

Regardless of who wins, the future of CNN has become part of a high-stakes game of mergers and acquisitions, rather than as a question of what benefits the news-consuming public.

“Here is one more case of the fundamental flaws with origins in decades of regulatory actions,” stated Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the Penn.

The conjecture about which company will control Warner Bros Discovery – could it be Netflix or Paramount Skydance? – misses a broader point.

“The narrative is crafted as a corporate drama with key players as the central actors, but there is scant discussion of the societal benefit,” Pickard explained.

The Additional Element: The Former President

This situation is complicated by Donald Trump’s opinions about a network he has long portrayed as perhaps his primary “fake news” adversary.

Remember the shouts of “CNN sucks!” at his rallies, his administration's retaliatory revocation of reporter Jim Acosta’s press credentials, or his sparring with Collins in press briefings.

Trump now says that the network requires new ownership. Many see this as a desire for ownership that will insulate him from negative coverage and examination. That is a factor in why he appears to support Paramount Skydance, which has made a hostile bid.

Trump has reason to like that bidder more. For one thing, it is controlled by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

The company, parent of CBS News, also recently installed the conservative Bari Weiss, noted for her “anti-woke” beliefs, as the top editor of that historic news network.

An Outcome of Continued Instability

Notably, if Netflix wins, CNN and other cable outlets would first be carved out into a independent unit. That would be a relief to many at the network, but it’s not exactly a guarantee of stability. That setup could position CNN for a future sale. There is no finish line.

If you ask Timothy Wu, a great deal of this is a violation of antitrust statutes, anyway. The influential voice of big tech’s dominance wrote recently that competition laws should block both deals.

“Either merger would be harmful to the country, and both should be opposed by regulators,” Wu recently wrote.

The Bigger Issue and a Potential Solution

Whatever happens with this particular battle, the bigger problem endures.

“The present media landscape is a very anti-democratic system, but we ought not succumb to the belief that change is impossible,” Pickard emphasized. Regulatory choices – from the 1930s and 1940s – helped to foster this profit-obsessed monster, and new policy decisions can tackle it.

Can reform occur in an era where the Federal Communications Commission chair won’t even affirm that the agency is independent? Reform is a distant prospect now, but that is not to say it will not happen in the future.

Initiatives that bolster independent news organizations, bolster local journalism, finance public media, and prevent the concentration of media power in a handful of hands are within reach – they are necessary for a healthy democracy.

In the world of media ownership, larger is not superior. And news organizations such as CNN shouldn’t be tools in the newest corporate chess match.

Rachael Green
Rachael Green

Avery Sinclair is a seasoned career coach and mentor with over 10 years of experience in guiding professionals toward success and fulfillment.